AM Beyond the Invisible
- Industry
- Manufacturing & Industrials
Technology - Year
- 2025
- Deliverables
- Brand identity
Brand strategy
Digital
From contamination control to the future of life sciences.
For over 35 years, AM has been a benchmark in contamination control. Their role goes beyond providing technical solutions: AM is the guardian of the invisible, the barrier between the controlled environment and risk.
When it came time to evolve AM’s identity, we developed a concept capable of expressing their unique value: Beyond the Invisible. A positioning that tells the story of the transition from what is not seen to what can be controlled, from silent prevention to tangible impact.
→ The visual
system Redefining control.
At the heart of AM’s new visual identity is the concept of threshold, a powerful metaphor that represents the transition between the invisible and the visible, between risk and security. This dynamic graphic embodies the nature of contamination control: a subtle, yet essential barrier.
The visual system is developed around a precise color palette: cold tones, which communicate trust and scientific rigor, combined with graphic elements that suggest precision and advanced technology.
→ Visual system
Visualize the invisible.
AM’s work is based on processes that often escape the human eye. This is why we have developed a visual system that makes the invisible visible, emphasizing the beauty of the microbial world, through different assets that make up its symmetrical and balanced ecosystem: graphic assets based on Gestalt psychology, backgrounds of microbial contamination in continuous evolution, macro photography that highlights orthogonality and sensory feeling.
→ Typography
Technology and science in balance.
We chose Tobias, a typeface that balances authority and accessibility. A serif with a strong personality and technical at the same time, with morphological details designed to convey clarity, precision and innovation. The use of open and legible fonts guarantees maximum effectiveness in any context, from digital to physical communication.
The typographic system has been designed to be versatile and modular, adapting to the different needs of the brand, from the most technical to the most narrative applications.
→ A step forward
Beyond the Invisible is not just a new positioning.
It is the manifesto of a company that continues to push the boundaries of science and technology to make the world safer.