Cement Shop Changing matter
- Industry
- Art & Culture
- Year
- 2021
- Deliverables
- Brand identity
Ingenuity, instinct and concreteness meet in the La Bottega dei Cementi project, a creative forge that offers versatile microcements, able to offer an alternative with an immediate impact and with a high technical and aesthetic value.
The collaboration between La Bottega dei Cementi, illustrators and designers is the manifesto of the perfect alchemy between matter and visual expression, aware of its function but with an open gaze to new locutions. Among the most interesting elements, the ability of the material to change according to the spatula and the hand that inflicts it. The discontinuous stroke adapts to its nature, giving each creation a distinctive and unrepeatable appearance. Floors, walls, surfaces of all kinds take on a sophisticated character while maintaining a subtle but tangible relationship with nature.
The process sees the oxymoron of the hand that meets an unthinkable material such as cement materialize, a synergistic encounter that lends itself perfectly to illustration, artistic and design projects. With this in mind, the paintings created by Dario Volpe represent a new form of experimentation that amplifies the living nature of microcement. The mobile supports become unexpected protagonists that internalize the artwork by enhancing its stroke.
This expressive drive has been supported by a new identity that sees shapes stretch and run through infinite scenarios, abandoning the focus on textures and shapes to adapt to the evolution that is defining their history.