Ermut A proud and rapacious bird
- Industry
- Beauty & Fashion
- Year
- 2019
- Deliverables
- Brand identity
Packaging
Web design
A careful reading of the habits of contemporary men and the experience of highly qualified barbers come together in a project aimed at offering a valid ally of men’s personal care.
Ermut is a line of skin, beard and hair care products made with quality ingredients and pleasant textures, designed for those who want to always feel at their best.
A new concept of men’s
personal care Ermut emerges in the sector thanks to an elegant and versatile style and a line-up of products that adapt to the characteristics of different men who share the same goal of comfort. To best communicate Ermut’s values, we have created a guide animal, a proud and rapacious bird that accompanies man in a fantastic garden where time stands still and leaves room for well-being. Every man’s routine is made up of simple but essential gestures, which help him to face the chaotic days with vigor. Each Ermut formulation responds to a specific need: hydration, cleansing, rebalancing action, after shave and styling.
