Laura Palma Contrasts of black and white, intuition and method, eclecticism and rigor
- Industry
- Beauty & Fashion
- Year
- 2023
- Deliverables
- Brand identity
Digital
Hair design does not only mean beauty but above all personality and expressive power. Laura Palma models clean and contemporary shapes using the awareness of those who know how to listen and internalize desires and at the same time read and interpret trends. In Laura Palma’s atelier, the method guides intuition, giving life to a flow of ideas, a visual story, a mastery that cannot be learned, regardless of aesthetics and establishing itself as an “art form in motion”.
Laura Palma’s touch aspired to find a more coherent space, a more representative expressive universe, close to her vocation and far from the often arid narrative of the sector.
From this need comes a new visual identity, permeated by a profound balance between antithetical elements: black and white, the objectivity of Helvetica
and the eclecticism of freehand writing, the cleanliness of shapes and the audacity of creations.
We entered Laura Palma’s world by looking at her attitude and rereading the story through an objective logotype that has the ability to describe without protagonism, accompanied by the spontaneity of the calligraphic signs generated by her signature.
Black and white meet while maintaining the necessary distances to leave all the expressive space required by cuts, colors, styles and shapes and providing the new communicative structure with a rigorous frame that can be modeled together with the messages it expresses.
The exuberance of the sign marks and involves the characters, the contrasts direct the attention, the entire project restores a renewed sense of belonging and guarantees consistency to the brand and communication channels.
The balance of ideas and dichotomies has also been translated into social communication and shooting that evoke the same sensations and emotions.
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