Our challenge was to capture the attention of children through a lively and colorful packaging but also rich in information, following the increasingly marked trend of involving them both in food choices and in the purchase.

With the five packs we tell Armando’s story, translating the dream of that child who saw a golden sea in a wheat field, illustrating a rural world where the farmer takes care of the land, in the mill the miller transforms the wheat with love and the mother can choose healthy and genuine products.

Past and present mix and become form through the choice of a simple and vital language, where watercolor represents the ideal tool to give voice to the characters who populate this spontaneous world and to tell the genuineness of the brand in a distinctive and immediate way.

Much space has been dedicated to information relating to production, which is even more detailed, in particular with respect to the 0 Pesticide 0 Glyphosate certification, an important innovation that guarantees a final product free of harmful residues.