Naddeo Technologies The Guardians of your products
- Industry
- Manufacturing & Industrials
- Year
- 2023
2024
- Deliverables
- Brand identity
Brand strategy
Digital
Web design
Evolution is the product of changing an idea.
Naddeo Technologies has transformed the values inherent in its DNA and continuous research into a model of excellence and sustainability in the fresh-cut sector.
Analysis and strategy have guided us towards the construction of a visual ecosystem that breaks with the icy representations of the sector, reinterpreting meanings in an evocative way.
Nature and mechanics are the drivers of visual narrative that generates three systems: pattern, matter and perspective. The patterns, inspired by seriality, become symbols of the production process. The outlook reflects a futuristic and ambitious vision. The material atmospheres provide the definitive interpretation of the relationship between the natural world, therefore man, and the industrial world, represented by the machine.
The brand idea “The Guardians of your products” takes shape in a robotic avatar that embodies the mechanical/human equation and becomes a vehicle capable of bringing Naddeo closer to people.
Conceptually it recalls the change of perspective at the base of the project and playfully recalls the Transformers, which change shape while embodying man and machine.