The Locanda dei Feudi The dance of yeasts
- Industry
- Food & Beverage
- Year
- 2023
- Deliverables
- Brand identity
Illustration
With a fantastic story, which recalls the strength and vitality of yeasts, we tried to reunite with those incorporeal creatures that accompany us every day on our exciting journey of research and creation.
We have observed them closely, describing them as in a bestiary, and associating them with human vices and virtues that manifest themselves in a prolific dance.
The border as a breaking point from which new spaces are created.
This is the concept that gave rise to the rebranding of the identity, for the historic pizzeria “La Locanda dei Feudi”, signed by pizza maker Francesco Capece.
Here begins the story that narrates the genesis of a community of creatures on the border with reality. The appearance of these creatures, bizarre and at the same time fascinating, dates back to when space and time represented an intangible dimension and the true nature of things was hidden behind the threshold of the visible.
Their genesis comes from a mystical gesture that transmitted, to those who would become prodigious beings, the synthesis of knowledge.
Knowledge manifested itself in different forms, giving life to epic characters. Saccar, Myces, Cere, Visie and Sie and the other creatures indulged in an increasingly whirling dance that gave rise to their spirit and tempered their nature.
