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Xamorphos Italian lucid dreaming

Industry
Food & Beverage
Awards
Fedrigoni Top Award
One More Pack
Year
2021
Deliverables
Packaging

Xamorfos is an Italian gin that invites you to enjoy pleasure in its purest form and to live a deep experience in your inner space.

Xamorfos’ experience is inspired by lucid dreaming, an elegant exercise in style that attempts to alter that incredible stage located between awareness and dreamlike perception.

It is a journey that starts from a hidden place, on the border between reality and desire, and leads to a dimension where confusion is order and iridescent sounds, muffled lights and ecstatic visions envelop you. In that dark luminosity, matter has no reason to exist and the spirit is purified. 

We have collected the sensations that arise in that incorporeal ravine, transforming them into an intimate project, far from purely communicative objectives. This combination of rationality and clutter has been translated into a bottle that aims to stimulate tactile, visual and cognitive sensations. The fluidity of gin reproduces the experience of lucid dreaming with shapes distorted by the movement of light and visions that are both destabilizing and seductive.

The label is supported by an elastic system and can be removed and framed. We thought of it as an open project involving illustrators and artists invited to marry the concepts of Xamorfos to propose different artworks each time. 

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