Agricola Romaniello The shapes and colors of nature
- Industry
- Food & Beverage
Manufacturing & Industrials - Awards
- Fedrigoni Top Award
- Year
- 2019
- Deliverables
- Brand identity
Illustration
Packaging
Agricola Romaniello carries on a dynamic and inspired family business in which the foundations are represented by respect for the land and a concrete vision of what it can offer.
Michele and Angelo travel every day through time to explore and reinvent tradition, and through space, to get to know and make known the resources of their territory, the Vallo di Diano.
The exciting journey into tradition has led Agricola Romaniello to use resilient methods to produce cereals, legumes and flours, often stone-ground and coming from ancient grains such as Saragolla and Senatore Cappelli.
Products with an ancient imprint and a solid genuineness to which we have associated meticulous manual work.
In this deeply authentic context, respecting the nature of the company through a modern branding project was a very stimulating challenge.
The inspiration came directly from the fields, where seasons and natural elements alternate slowly.
The expressive function of wood, stone and earth has supported a clear idea of a brand that reflects the genuineness of the company.
The slightly “chipped” font refers to a rural imagery with its daily activities, while the scents and colors of the fields return incisively in the packaging, as well as materiality and dexterity inspire characters and textures.
