Latterie Gargiulo Milk stories
- Industry
- Food & Beverage
- Year
- 2019
- Deliverables
- Brand identity
Digital
Packaging
Since 1957, the Latteria dei Gargiulo has always stood out for the stubborn and excellent work done in the Campania region of the Sorrento peninsula. A job done with dedication and seriousness that has involved many members of the large family who live the Dairy as their home and at the same time the real challenge.
Through the brand identity project we told the “Milk Story” of the Gargiulo family, enhancing the authenticity of the artisanal method and creating a point of contact with the origins.
The logo is precisely a contemporary reinterpretation of the typography present on the signs of the food shops of the 50s and 60s.
We wanted to restore an integral and absolute identity with an uncompromising black and white that fully embodied the spirit and strong character of the Gargiulo cheesemakers, and that could effectively support the artisanal value of the products through a dry and direct packaging.
The dairy
Identity also guided the architectural design of the store: a familiar, informal environment but at the same time capable of conveying authority thanks to the possibility of admiring the production live through a glass wall that delimits the laboratory, thus enhancing the shopping experience.
Architectural project of the store created by Apt5
