Armatore Lo Zingaro di Mare
- Industry
- Food & Beverage
- Awards
- Fedrigoni Top Award
IFE
One More Pack
Pentawards
Silver - Year
- 2018
- Deliverables
- Brand identity
Brand strategy
Digital
Illustration
Naming
Packaging
An overwhelming passion for navigation and the sea involves generations of owners who, after years of fishing, decide to leave for a new adventure.
The Armatore brand was born from the family fish farm, which transforms and markets all the catch of its fleets: Bluefin Tuna and Cetara Anchovies, the latter excellence of the territory of origin.
Building the brand identity from A to Z, starting with the naming, is the challenge we have accepted: Armatore describes in a single word the story of a family that has been sailing the waters of the Mediterranean for four generations.
The distinctive and visual trait of the brand takes inspiration from the sea, from the smells that characterize it, from the stories of sailors and their adventures.
By closely observing this lifestyle, the identity of the sea gypsy emerged, which travels, explores, fishes and spends its life in the waves.
Armatore’s products now preside over the shelf of shops referenced with a wide range of specialties through a distinctive pack with a high degree of signage, which is the spokesperson for the history and values of the brand.
The digital expression of the world of Armatore is the website where the colors and the net of the catch bring a special touch to navigation.
