We have supported The Al from the very first steps, paying close attention to each evolutionary phase of the project, believing that this is the only approach to actualize an authentic and forward-looking vision of the brand.
With the same elegance and simplicity that distinguishes the DNA of the collections, we designed the logotype: balanced and thoughtful cuts in the letters cite the punctual processing of the leather, while the space between them gives a sense of longevity.

For the first collection, through the direction of the photo shoot, we told the story of two very young dreamy and carefree sisters, who in the boundless fields of wheat mature their vision.

A book designed with attention to detail tells this story in the best possible way, equipping itself with storytelling inspired by cut-up mixed with stream of consciousness.
What makes reading more exponential is the choice of different paper supports, page cuts and out of format.

The Al website is constantly evolving with the succession of collections. It has been designed to accommodate the different visuals of the campaigns without generating conflict with the brand identity.