Braincomputing A human touch
- Industry
- Technology
- Year
- 2021
- Deliverables
- Brand identity
In its twenty-year journey, Braincomputing has designed its identity and defined its digital, IT and creative transformation services, generating them in harmony with the needs of customers.
Through a holistic approach, Lettera7 has accompanied this evolution by developing a visual identity that communicates in a direct and immediate way. The new positioning, focused more on communication and its potential rather than on technological tools, is told with bright elements and simple but effective images.
To convey the refresh of Braincomputing, the impactful payoff “the human touch”, a palette of bright and engaging colors, a dynamic and fresh language that reflects its multidisciplinary spirit, a logotype that cleverly simulates the proximity between the company and people.
