LETTERA7 light mode Italiano Menu

Iole Andreotti Indissoluble bonds between the vines

Industry
Food & Beverage
Year
2021
Deliverables
Packaging

Iole Andreotti is the meeting of the passions of two modern lovers of good food and good drink but above all two spirits devoted to conviviality, the element that distinguishes their wines.

Iole and Paolo are conscious breeders who travel the mountain ridges of Irpinia to discover grapes with an authentic character, inspired farmers and wise winemakers with whom to share their vision and love for the territory. It is a path that is not limited to the search for raw materials and genuine practices but investigates more intimate aspects of “making wine” such as the relationship between man and the land and the personalities who inhabit it. Anecdotes and stories, experiences and affinities feed a project that aims to send simple messages to the mind and strong stimuli to the stomach. 

The labels host three artworks dedicated to Fiano, Aglianico and Taurasi and express the theme of complicity with the symbols that best represent the ability to move together and to pour this powerful synergy into one’s work.

Moon and sun, the wolf and the star lead back to a territory rich in legends that fascinate even the most skeptical souls. However, the sources of this project are not necessarily to be sought too far back in time or in the depths of popular culture because the stimuli also come from contemporary thinkers, an integral part of Irpinia’s intellectual heritage. In every sip of Iole Andreotti wines we find the empathic sphere of the territory. 

Next project

Shipowner Tattoos tell the stories of sailors false