Cipollino Estates A sip, a vision
- Industry
- Food & Beverage
Non-profit - Year
- 2019
- Deliverables
- Illustration
Naming
Packaging
Cipollino for his friends is a peasant agronomist who, before conceiving his own wines, does a visualization exercise that goes beyond the technical and gustatory aspect. It does so by evoking old popular stories handed down, ancient sayings or legends from which it is inspired to restore imaginative atmospheres during the ritual tasting phase.
Inspired by this poetic attitude that involves all the senses in a holistic experience, we have created labels in which a strong centrality is intended for visual and narrative, with a single wide and enveloping band that allows you to appreciate the storytelling in a continuous and fluid reading without interruptions.
Diavoli e Satanassi (Rosso di Tramonti) is the story that tells an elegant and tempting and seductive wine, while La Trebbia (a Trebbiano d’Abruzzo) tells of a robust, fearless and overwhelming wine.
We created the illustrations with the help of an ancient artistic technique, woodcut, to restore an expressive, engaging and imperfect trait like the wines of Tenuta Cipollino.
