![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_hero-mobile.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_anteprima-hero-1-1-scaled-1.jpg&w=1536)
Pre-Batch - Emanuel Cafè When there is no bar
- Industry
- Food & Beverage
- Year
- 2019
- Deliverables
- Illustration
Packaging
This pre-batched cocktails line represents a new challenge for the fierce roster of Emanuel Cafe, a well-known American bar in the historical center of Salerno, and an interesting project for Lettera7 that conceived and designed it.
This research of new alchemical formulas was a diametrically opposed work where the bartenders, usually involved in a live and face to face “performance”, made a very different kind of exploration.
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_1160x855-1.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_boulevardier-2-750x1136-1.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/cafe_prebatch_dettaglio-boulevardier-855x855-1.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/cafe_prebatch_dettaglio-negroni-855x855-1.jpg&w=1536)
Negroni, Manhattan and Boulevardier now lie in seductive bottles characterized by three nearly mystical labels, where the information leaves space to the images. Every label represents a vision stimulated by the enjoyment of the pre-batched cocktail.
Every character tells us a story inspired by fairy tales and fantastical worlds where Chimeras, demons and charming snakes live enchanted by potions prepared by chosen wizards that recall the modern alchemist bartenders.
Negroni
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_negroni-750x750-1.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_negroni.jpg&w=1536)
Manhattan – Boulevardier
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_manatthan.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch-boulevardier-750x1136-1.jpg&w=1536)
To preserve their artisanal nature, we conceived these bottles as a limited number which can be marked on the back. The pre-batched cocktails of Emanuel Cafe can stand on every wine bar shelf thanks to the ability to communicate autonomously and exhaustively.
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_dettaglio-boulevardier-tipografia.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/05/lettera7_emanuel-cafe_prebatch_dettaglio-negroni-tipografia.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/03/lettera7_scacciaventi_hero-mobile.jpg&w=1536)
![](https://lettera7.opalstacked.com/gl/?path=2024/03/lettera7_scacciaventi_hero-1920x855-1-1740x855-1.jpg&w=1536)