Colatura di Alici Armatore Limited Edition Humanity has only one flag
- Industry
- Food & Beverage
- Awards
- Pentawards
Silver - Year
- 2021
- Deliverables
- Illustration
Packaging
Product design
The primordial essence of man resonates in the jars and takes shape in a new Limited Edition of the Colatura di Alici Armatore.
The various forms of communication and popular culture have always made use of symbols that originate from the surrounding reality to often merge with belief and imagination.
The relationship with nature and historical paths contribute to generating figures rich in meaning and universally recognizable that allow all human cultures to identify themselves and reverberate every day in the form of modern communicative structures.
Looking at the depths of the human being and the main themes that concern him, we have created a system of symbols, an ancestral language regardless of social superstructures that becomes the bearer of an incredibly simple concept: we are all in the same boat.
The project “Humanity has only one flag” tries to tell the story of man through a series of artworks that welcome this emblematic imagery capable of conveying belonging to a single large community in an era of often unbridgeable distances.
The new series of Armatore jars starts from the origins and uses a shared language to tell what makes us all close, all human.