Wind Swatter Territory as narration
- Industry
- Food & Beverage
- Awards
- Pentawards
Silver - Year
- 2021
- Deliverables
- Brand identity
Packaging
Camilla moves through narrow alleys, a thousand stairs and many paths, the character who gives face and voice to the project and who lets herself be guided sinuously in this land to tell its gastronomic culture with renewed passion. Lost in Borgo Scacciaventi, the oldest in Cava De’ Tirreni, Camilla crosses the plurality of its arcades letting herself go to the labyrinthine game that characterizes its urban planning and embodies the history and customs of its community. It is from the perceptions that the Borgo offers to the eyes and senses and from the symbolic value of its architecture that its narrative draws inspiration, the plot on which we have developed a careful process that distills the sunny spirit of this character, also bringing to light a fascinating enigmatic side.
Imagining Camilla intent on packaging Scacciaventi products with her sensitive dedication, we designed a packaging populated by a set of stickers, the result of the deconstruction of the brand, which saturates the surface with rigor and dynamism and makes each package unprecedented.
The vivid colors and the fluidity of the visual details complete a project that wants to tell the tradition with a minimal and contemporary language.
The typefaces of the iconic Lemon bitter appear as if moved by a light gust and move through that system of arches and doors that have the task of channeling the wind and whose elements we find almost metaphysical on the label.