As if a moment before waking up, the protagonists move freely in this white space where their instincts live without limits. They let themselves go to a sensory dance, aware of being the master of their time. They hover the threshold of an unknown passage, tempted by new discoveries but not yet ready to leave the comfort zone. The moment of awakening is approaching, you have to decide whether to wake up or continue to live the dream.  

We followed the evolution of The Al project with a measured creative direction close to the brand’s intentions. The conception of the concept, the guidance of shootings and videos and the attention to detail in collaboration with other professionals, have allowed us to tell the story of a woman The Al who lives with boldness thanks to clothes that encourage her charm and dynamism. 

The set design is cared for in every detail to offer an evocative and punctual scenario.
The play of solids and voids, black and white (the latter made with an absolute black that absorbs light and does not reflect it) and changing geometries becomes the key visual of the campaign and is declined in the catalog and in all the communication tools.

[Set design in collaborazione con Apt 5 – studio di architettura]