Border An unexpected third dimension: 1+1=3.
- Industry
- Food & Beverage
- Year
- 2022
- Deliverables
- Brand identity
Brand strategy
Digital
Confine is the result of two worlds: a new dimension, which is born at the exact point where the inside ends and the outside begins. It is a border area, an unexpected third dimension: 1+1=3. Border is a threshold: it reminds us that on this side you are too usual and banal, on the other side you are so far beyond that you are unable to establish a dialogue. Border is an attitude: living on the wire, in tension, that is, in perfect balance. Confine is a synthesis: a new dimension of concreteness. It is Border, by extension, what is around pizza, products and philosophy. Confine is that of the pizza plate, the glass for wine, the perimeter of the restaurant, the perimeter of the historic center.