Emanuel Burger Bar Do you know Samurai?
- Industry
- Food & Beverage
- Year
- 2020
- Deliverables
- Brand identity
Digital
Illustration
Street food and excellent raw materials coexist in the philosophy of Emanuel Burger Bar, an off project by Emanuel Cafe, an iconic American bar in the heart of Salerno, the perfect expression of American-style fast food but with a genuinely Mediterranean taste.
The narrative contains the invitation, already widely professed by the mother project, to regain possession of one’s time and to enjoy the pleasures of life with a spirit of discovery, a concept that is also reflected in the logotype.
Crossing a mysterious black hole, the journey into the EBB kitchen begins, a sensory door that offers a stimulating experience and shy but intriguing communications, an element that is also repeated on the communication channels.
“Do you know Samurai?” is the claim that ironically comes from a legend known only to the most loyal visitors to the historic center. The myth translates into seven ferocious samurai who, each with their own story, accompany the discovery of a refined and tasty menu and a lifestyle that celebrates the territory and expands in the alleys of the city.
Japanese attention to detail, American street style and Southern Italian attitude meet in a winking key visual.
Emanuel Burger Bar tells its story through a fresh language that becomes noisy and protagonist thanks to the use of kinetic type.
The continuous and hypnotic movement of kinetic typography originates from the dynamism of the street and becomes a call to let oneself be totally conquered.