Grafica Metelliana The beauty of technique and graphic arts
- Industry
- Manufacturing & Industrials
- Year
- 2023
2024
- Deliverables
- Brand identity
Brand strategy
Modern, timeless, dynamic: the new brand identity of Grafica Metelliana is the expression of the renewed business vision of an industry that tends to constantly evolve production processes, with the aim of supporting the complex and articulated needs of the market with effective, beautiful and sustainable printing and set-up solutions.
Its value proposition is the result of an articulated analytical journey into the heart of the “industry”, and of a constant dialogue with the Metellian team/family to bring out the distinctive and differentiating features of the brand.
An ambitious project that in 2024 will be transposed to all physical and digital touchpoints:
“Brand renewal is an important element in our growth path. It fully represents what we are and the positioning achieved in the last decade, with diversification in packaging, first, and in wide format, then”.
