The starting point for the genesis of Malapizza was a compelling work of imagination and research that led us on a path populated by enigmatic characters. The key visual revolves around four main elements: the logo, the face of Count Malapizza, the star and the moon. The logotype has a modern flavor and stands out for its pointed, sharp notes, with sharp and wavy parts. 

We have built a winking scenario in which Count Malapizza becomes an adventurer who travels the world, collecting flavors and aromas to reproduce in his kitchen. His grin takes its cue from characters from another era from which he borrows his impeccable hairstyle and clean face. The language is repeated in every single aspect of Malapizza, starting from the interiors of the restaurant, passing through the uniforms and, finally, on all the communication tools. 

The staff wears uniforms decorated with the moon, symbol of women, and the sun, symbol of men, which do not just dress them but give them a role as entertainers, always ready to play their part. Next to them appears a cheeky magician who animates the evenings with sleight of hand and tricks. The alchemy, in parallel with that of flour, water and yeast that are transformed, and that of the spirits mixed properly, pervades the whole project.