In a crowded, granular and competitive global market, it was inevitable to concretely bring out the company’s historic and long-lived work.

Through the rebranding process, we supported Molini Pizzuti in defining a new vision:
to push the boundaries of pizza (the company’s core business) to new dimensions, guaranteeing the highest quality of its key ingredient.

Promoting the culture and respect for the raw material was the key to starting to unhinge the assumption “flour/at the lowest price”, shedding light on the peculiar aspects of the product, beyond the intended use.
In this way, in addition to pizza, the company is confirming its expertise in related sectors: pastry, bakery, pasta, etc.

The rebranding, both corporate and of the entire product line-up, is the result of a permutation of elements ranging from the company’s historical archives to the artistic current of neoplasticism, passing through the formal and rigorous design of international matrix that defines an infinite pattern in continuous evolution.